Printing: I’m very comfortable working with printers. I also love the smell of ink. I enjoy the art of small letterpress jobs but also can press check large web runs of complicated direct mail pieces at 2am.  My first design job was working for the American Umbrella Company, located in the garment district of New York City. We designed patterns for all those stylish umbrellas you would see on rainy days. A steel door separated my desk from were they silkscreened, steamed and built the final pieces. I still like working with patterns.

Photography: I have worked along side photographers throughout my career and have become a trusted partner on shoots. They even let me touch their cameras.  I have done the art direction, prop styling, food prep and anything else that needed to be done to make the shoot a success. I have worked with tabletop and location photographers and videographers. I have art directed in many places including busy streets, speeding boats, up to my waist in alligator infested swamps and in helicopters flying backwards under bridges.

Packaging/POP: I have done a variety of package designs and POP displays and have worked with manufacturers to create the look and structure that fits the idea and budget. Some of my clients were green so I have built in a variety of recycled materials from reclaimed wood to recycled plastic and cardboard displays and pulp inserts.

Marketing: I started my advertising career in direct marketing and gained a strong understanding of marketing principles and how to get results and have customers act now. I can interoperate marketing strategy and develop a creative plan that leads to strong, integrated and successful programs for both print and web applications.

Design: I also have a true love for all things graphic.  Color, type, texture, pattern, layout and imagery have always been a strong part of what I bring to my solutions. Tying those elements into a strong branded presence is something I excel in.  It’s an exciting time for design, and there are great sources of inspiration everywhere. I always have an eye on what’s new and different, I can spot the trends, but I’m equally inspired from other seemingly non-related areas. Sometimes the back of a beetle or a stone on the beach can have the perfect pattern or texture to launch a new idea.